Wanna buy Renault? Get in line
December 5, 2009 by SJ Skid
Filed under Prime & Option
Perhaps we can chalk this up as another “good signs for Formula 1″ stories.
Or we can just relish the possible financial battle that looms.
Autosport and Le Parisien newspaper have reported that there is a bidding war going on to purchase the Renault F1 team. On one side is Prodrive and Dave Richards. On the other is businessmen Gerard Lopez, who initially was supposedly working with Richards on the buyout.
Whoops!
The Autosport story is pretty strong, so here’s a taste:
Lopez’s plans are being put together through his Genii Capital company, with co-operation from his business partner Eric Lux. The company has invested in a number of projects – including the Charlie Chaplin museum in Switzerland and the Gravity Sports Management company that looks after a number of drivers.
It is understood that Lopez’s plan is for his company to take financial control of the team, but for it to remain Renault for at least another two years.
Sources have revealed that he intends to take between 75 and 100 per cent of the Renault team if his bid is successful. Furthermore, Lopez has agreed to incorporate the Renault Driver Development programme into his Gravity Sports Management company if he takes over the team.
Le Parisien suggests that Renault’s CEO Carlos Ghosn favours this option for the future – especially because it has the blessing of Formula 1 supremo Bernie Ecclestone.
Huh. I wonder why it has Bernie’s blessing. Oh, wait, did I just write that the other bidder is Dave Richards?
That’s not too tough to figure out.
However, to counter-balance these reports, I give you the Times:
Renault looks almost certain to sell a controlling stake in its Formula One team to David Richards, the owner of Prodrive and chairman of Aston Martin. He plans to run the outfit from its existing factory in Oxfordshire and continue to race them under the Renault banner.
In a move that is designed to relieve Renault of the increasingly onerous financial and management responsibility of running its own team but also spare Formula One the loss of yet another car manufacturer, a complex partnership deal has been negotiated that suits Richards, Bernie Ecclestone, the Formula One commercial rights-holder, and Renault.
[snip]
The Times understands that Richards, who previously ran the Benetton and BAR teams and has been keen to re-enter the Formula One fray, will become the figurehead of the new team from the start of next season after secret negotiations that have been continuing for two months. The team are expected to be sold to him apart from a minority stake retained by Renault, but the formal change of ownership may not take place for 12 months. In the meantime, the team will probably retain their name, although it is also possible they might adopt a new title combining Renault with Prodrive.
The Times even nabs a certain Mr. E for a quote: “We’ve got to get the whole Renault thing sorted out,” he said. “We are in the middle of doing it now. I feel confident that we’ll see Renault next year in Formula One under the name Renault and the year after and the year after that.”
Hmm… judging by what’s coming out of France, having “Renault next year in Formula One” seems to suggest that Richards isn’t going to win this one, although the Times does hint at a continuation of the Renault name. But can anyone imagine Richards holding onto Renault as a name for years and years?
Unless Bernie just is referring to hybrids like “Red Bull-Renault” or “Prodrive-Renault” or “Aston Martin-Renault.”




































McLaren-Renault?
Honestly I see the sale of Renault as a good thing. I have always thought they made better engines suppliers than constructors (no I am not denying they were more successful than most of the other manufacturers).
But Dave Richards? I am not excited by that at all.
Am I the only one surprised that Toyota couldn’t have had as many interested in the team? Why lay off 500 people when the team was as solid and equipped as Renault? Very odd Toyota wanted no part in selling the team. They could have sold it for enough to pay part of the hefty fine Bernie is going to slam them with for leaving the sport.
Maybe not selling the team will mitigate the penalty Uncle Bernie will impose. By simply shutting down, Toyota has made life easier for the FIA.
I think the fact that it was based in Germany, along with very onerous employee protection legislation may have been more significant a factor than many realise
Sorry for being out of touch, but what is the problem between Richards and Ecclestone?
Thanks
Could Toyota have looked at the success Brawn had as an embarassment for Honda and not wanted the same for themselves. Nothing worse than spending a few Billion to fail and then have someone else have success with your team
Good point. Toyota could have learned the lessons from Honda’s mistakes, but it wouldn’t have mattered. Without turning a profit to protect its core business, there is no income produced to go racing. That’s the crappy thing about being a manufacturer – you have to answer to your shareholders. The same is true for the other manufacturers in Formula 1.
Unless a manufacturer deems its participation in Formula 1 as key to its identity and branding, they aren’t going to continue signing the checks to pay the bills – no matter how great the opportunity that may result a’la Honda/Brawn GP.
i’d prefere a Prodrive management than someone completely new in the business, in order to preserve the future of the team.
With Richards we’ll have a true racing team and someone who brings huge experience and not only money.. We’ve already seen in the 70 es and the 80 es es many wealthy businessman arriving in f1 and going away after a season..
agreed.