Red Bull gives its holiday shout-outs
December 17, 2009 by SJ Skid
Filed under Prime & Option
I think Todd and Grace were planning something similar; now, I don’t know what they will do.
Red Bull has holiday greeting videos up from its “drivers” here. They are worth a look because it does show another baby step toward Formula 1 and its teams fully embracing the possibilities the Internet creates.
Red Bull has been among the most tech-savvy teams when it comes to public relations; the fact that its culture is more youth-oriented probably has helped. A few of its press releases have been on the verge of snarky.
In a more strategic way, Ferrari also makes good use of its web presence to get its version of the news out. A lot of Ferrari stories you will see in all manner of F1-related media originate from Maranello’s press releases, including Luca di Montezemelo’s statements about Michael Schumacher this week.
Let us know what you think of this latest from Red Bull.
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Redbull has always been fan friendly, so I am not surprised honestly.In fact their Red Bulletin is probably the only venue I have found on races that I have visited, giving accessibility to “Common Fan”. Other wise to get closer to F1 team one always needs to “Know someone”