We may not have the ‘Wrooom’ event anymore but to be honest, Ferrari’s current changes along with a need for austerity have left a winter season lull…until recently. In fact, about the time ‘Wrooom’ was cancelled, a new event began and it’s called ZOOM.

Our friend Christian Sylt has been working diligently over the last three years to bring a new event to the doldrums of winter and it’s called Zoom. There is a major difference, however, as this event benefits the Great Ormond Street Hospital Children’s Charity.

Mosley Ecclestone Sylt Zoom

F1’s drivers, team principals and well-known faces within the world of motor racing, including Lewis Hamilton, Jenson Button and Sebastian Vettel, each took photographs for the initiative. A selection of the photos, along with four Nikon COOLPIX S9700 cameras signed by world champions, were auctioned off on Friday evening by Chris Routledge of COYS.

Ecclestone Mosley zoom

Some of the biggest sellers from the evening were photographs submitted by F1 boss Bernie Ecclestone (sold for £2,400), former Marussia CEO Graeme Lowdon (sold for £1,400), double world champion Fernando Alonso (sold for £1,100) and 1996 champion Damon Hill (sold for £900).

Williams Claire

On Friday 16th January, the 3rd annual Zoom Charity Gala Auction at London’s InterContinental Park Lane Hotel raised over £20,000 for Great Ormond Street Hospital Children’s Charity.

Some of the most notable faces within F1 were in attendance on Friday evening, including Bernie Ecclestone, Adrian Newey, Max Mosley, Eric Boullier and Claire Williams. Geri Halliwell, whose romantic black and white ‘selfie’ with her fiancé Christian Horner sold for £800, led the celebrity contingent with Adrian Smith from Iron Maiden, Scott Gorham from Thin Lizzy and Stephanie Powers. The evening was hosted by the BBC’s F1 presenter Suzi Perry.

Ecclestone Newey Zoom

Christian Sylt, co-founder of Zoom, says

“”I would like to thank everyone who made Zoom 2015 possible: all our partners, the guests at the auction, and also everyone who took a photograph for the initiative, including the drivers, teams and Bernie Ecclestone who have given their continuing support to Zoom. We’re delighted to have raised money for Great Ormond Street Hospital Children’s Charity for the third year in a row.”

There is still a chance to own a unique photograph taken by one of the stars of F1. Half of the 50 images are still to be auctioned along with a selection of Nikon cameras signed by some great names from F1 history. The online auction of these items begins on Wednesday at

Even our friend Fake Charlie Whiting managed to attend and chat with the terrific Oliver Weingarten.

Fake Charlie Ollie

Hat Tip: Photos courtesy of ‘Zoom Auction/Patrik Lundin’

An F1 fan since 1972, NC has spent over 25 years in the technology industry focusing on technology integration, AV systems integration, digital media strategies, technology planning, consulting, speaking, presenting, sales, content strategy, marketing and brand building.
  • NeilM

    Selfie was the Oxford English Dictionary’s 2013 word of the year. Yes it was a new word, but now it’s a real, recognized word, and we’re in 2015. As such, selfie doesn’t need the annoying quotation marks around it.

    • “ok” I’ll keep that in mind the next time I use the word selfie. Sorry for not being up to date on all the words in the Oxford dictionary, dude, I’ve only got so much time in a day and sadly perusing that sucker isn’t on my daily reading list but as you point out, perhaps it should be because I’m using misplaced “quotation” marks like Buzzfeed uses clickbait. :)

      • Didn’t you criticize pundits and fans for misusing “noise”?

        I agree you should be cut slack, just as Paul and Mark on your podcast and pundits on TV should.

        • That’s just something I noticed. The sound a car makes, the noise a car makes. Seems interchangeable but I noticed since the new engines, noise is the preferred word and usually used in negative connotation. Use whatever you’d like, I’ll use sound and I may even put quotation marks around it now that it’s controversial here. ;)

  • NeilM

    Nah, it’s the new engine formula that’s misusing noise.