As names go, has been a sturdy domain in which to grow. Like all websites, you have to start somewhere and back in 2005 we thought we’d pick a name that said exactly what we were…a blog about Formula 1.

If you’ve listened to our podcast recently, you may have heard me mention the notion of changing our name as the powers that be at Formula 1 Management had retained a law firm to contact us about the use of the domain name I’m not a law-talkin’ guy so you can imagine the fun these documents are. ;)

It’s unfortunate as we like to think we’ve done as much as possible to promote their sport in a fun, expository manner that has always defended their honor and placed their sport above all other forms of motorsport. Not to mention the very concept of plainly and obviously telling everyone that we were not part of the official Formula 1 group.

We decided back in 2005 to sally forth and create a site that wasn’t a blog pretending to be a news website—actual journalists already do a terrific job of covering the sport.

Back in the early days you couldn’t shake a stick without hitting a website that cut-n-pasted news from AUTOSPORT, BBC, ITV or other professional news outlets and re-posted the content in an effort to be a F1 news website. We weren’t interested in that, we wanted to engage the fans of the sport. We wanted to build a community of like-minded fans with the feel of two friends at a pub discussing F1 over a pint (as we said back in 2007 in our first podcasts).

We wanted to make a fan community that discussed the news. News, as created by wonderful journalists, was simply the prime mover for our discussions and sharing of opinion. We always linked the sources and paid homage to those who call F1 journalism a profession and we still do.

Thanks to all of you for making F1B what it has become…a community that holds to one simple rule—decorum & civility. We have created a fan site that unpacks the sport and does so for veteran and new fans alike.

We certainly would like to work with Formula One Management more closely as part of their effort in bringing F1 back to America and we’ve asked them about doing just that. Meanwhile, we feel it would be prudent to have a “plan B” should CVC Capital feel they have everything under control and need no help from our community.

We thought about a name and we hashed out many options as you can imagine. We’ve arrived at two names that we feel might be a fun, new approach for all of us but we were worried that you (the F1B community) might not like one or the other.

Pondering that possibility, we decided to take the issue to you and let you share your opinion with decorum & civility as always. Why not engage the very people we created this website for and seek their thoughts on the two names we’ve arrived on?

So here it is, two names that we feel could be an option should Formula One Management choose not to work with us in a more symbiotic way. Let us know which one you like. Keep in mind SEO, appeal to casual or even seeking fans and brand equity for veterans and the community as a whole. Which one describes us more while appealing to those who might be seeking a new home for their opinion?

Also consider the appeal factor and how the name might lend itself for branching out to all forms of racing so we can discuss the series you might like to share your opinion on.

For you graphic artists out there, consider the possibilities for logos and if you have a great concept, mock it up and send it to us. We’d be elated to have someone in our community design our new logo to go with the possible name change.

In the end, we love Formula 1 and really do respect Formula One Management. You’d be hard pressed to find a person who has defended Mr. Ecclestone as much as me but in life, timing is important and while we’d love to work with FOM instead of against, we do appreciate they may not feel compelled to do the same.

Should we change names, please be patient with us as we get all of our social media changed, RSS feeds and podcast feeds changed. It will take time and hard work and a little patience from all of you but in the end, we will still be the same community we’ve always been.

That being said, nothing is definite and let’s hope we can reach an agreement but in the end, it really is all about YOU! The community of F1B. Regardless of what our name is, the core DNA, nuance and character of this site will always be made by and for you.

Should we need a “plan B”, which domain name appeals to you more?



An F1 fan since 1972, NC has spent over 25 years in the technology industry focusing on technology integration, AV systems integration, digital media strategies, technology planning, consulting, speaking, presenting, sales, content strategy, marketing and brand building.
  • Whatever you change your name to we still love you!!!!!!!!!!

  • adam vella

    What about its only when the is a 1 or f1 when there is a problem. Not sure if its available or not. You just cant abbreviate if to fb coz of face book.

    • As of tonight, is available. I kinda like it. SEO-wise: I can search for blog AND formula AND one and it will come up t.o.l.
      Think this should be on the list, todd. Kudos to Adam.

  • If we’re taking suggestions:

    Bonus: It’s the NASCAR pronunciation of the current site name. :-)

    • Rapierman


    • +1

    • JakobusVdL

      I like what you’ve done there Charles ;-)

  • Dave

    I prefer MotorSportGrid if you have to change. I suppose F#%^ is already taken?

    • JakobusVdL

      If it’s available, it just gone to the top of my list

  • Rapierman

    Looks like it’s 12-9 in favor of “”

    • Rapierman

      Correction: 12-10

  • is available for $1,500. is also available.

    “gp” is okay to use, so ($495) or (available) could be alternatives.

    If I had to pick between (MSG?) and (just don’t use the Audi RS badge as your logo) I’d pick rollingspeed.


    And for jest:

  • BJ

    A conditional vote for — assuming a protracted fight with FOM delays the launch of your name until — wait for it — APRIL 20TH!!


    It is available.

  • jiji the cat

    whatever you guys choose. make sure you keep the current name registered so you can sell it later when F1 actually embraces technology fully.

  • UAN

    Is there a way to incorporate “F1” into the title? There’s F1fanatic and JamesAllenOnF1 so it seems doable. It could be that “Formula 1” with Blog as the only modifier could be seen as an infringement, or that a casual person may not know that it’s not an official site of FOM.

    Of the two choices, I prefer RollingSpeed. It flows, which is important in racing. MotorSportGrid feels clunky, like a Caterham with lots of square bits bolted on. Besides, MSG is an acronym for a food additive that we try to keep out our kitchen.

    You could try for :)

  • How about:

    In my opinion, Rollingspeed feels a bit too “inside baseball” to be able to get newbies to remember it, for me to explain it when I unofficially evangelize the site / sport to friends and coworkers, and for the site to be “sticky” to the sport. Using “GP” in some form or another addresses that stickiness a bit more albeit in a more generic form. If it’s your intention to open up the site to more motorsports as you mention, it’s up for debate whether “motorsports” or “GP” accomplishes that task in the way that you want it to.

    I think the post above this at the time of writing by “jiji the cat” really hits a salient point: FOM’s social media plans might include something very similar to “Formula1Blog” and are keen to eliminate any confusion to their content.

    BTW, I registered the three domains above in the interest of securing them so that I could donate free of charge to Todd if they generate any interest going forward.

  • Eric Wasson

    F1B you are my favorite source for the discussion of Formula 1 news. I listen to several motorsport podcasts and watch every F1 race. Negative Camber, you and you team are fantastic. Your analysis and opinions are top level.

    Sky Sports F1 has been the only broadcast crew that does a credible job of covering the sport. They are fantastic. Everyone else fails MISERABLY to be important, unique, incisive, knowledgeable, and in-depth. That is except for F1B.

    Yours is only F1 related activity that is valuable to me outside of Sky Sports F1. I intend this to be received as high praise for F1B. You are experienced, interesting, funny, informative, and well… a valuable resource to TRUE F1 Fans. “Formula 1 and the FIA” Are missing out; NBC Sports is missing out. Only your crew is making solid in-roads into cracking the American F1 market. “Formula 1” should be begging to partner WITH you, not against you. “Formula 1” is tone deaf. I love the sport, and F1B allows me to continue to enjoy it even when FIA is making an unholy mess of it.

    Thanks! Love your work.

    • Thanks so much for the kind words Eric, we really appreciate it a lot and it’s an honor to not only be on your radar but to be mentioned in the same sentence as the terrific folks at Sky Sport F1 (they really do a fantastic job of it). Thank for your support.


    • PAB

      This made me laugh for about ten minutes straight!

  • XraycingDoc

    I vote

    However, I feel

    would be more appropriate. But then F1 AND Indycar would be after you.

  • Natthulal

    It is terrible to see those in power are acting as jerks on a trivial thing. Just another of the example where F1 is headed, penny wise pounds foolish.

    Anyways my suggestions are

    These are some of the podcast titles, are catchphrases that are often used in the podcast, and hence the visitors to the site are used to.

  • Natthulal

    My previous message didn’t get posted, so let me try again.
    I think the new website name should be based with terms/used on the current website and that the regulars on this website are familiar with.
    Some names that come to my mind are

    On a cheeky note – :D

  • Deeyavid

    I don’t think you can put an apostrophe (‘) in a URL so how about:

    Seriously though, neither of the suggested names works for me because there is nothing to say that it is about Formula 1.


  • Deeyavid

    …just go to a French one and tell them it means Formula Un…

  • Deeyavid

    Stupid NoScript!!!!!!! Can’t reply to a post with it on, can’t post AT ALL with it off……Anyway, pretend my last post is a response to the suggestion on the first page…

    Stupid internet…….

  • PM

    I think motorsportgrid is the better of the two options. Rolling speed sounds like it could be something else illegal…..

  • f1aroo ——– you can never forget it
    or maybe even
    After you say it a few times it becomes automatic
    I don’t think ol’ Bern will figure it out

  • Cj

    Rolling speed rolls off the tongue better.

    For what it’s worth:
    Power units
    Formula armchair
    Commentary box
    Negative camber (personal favourite)
    Formula circus
    Pits top pints
    Formula blog
    Formula pitstop
    Checkered pass

    What ever you end up with, I’ll be listening!

  • Rapierman

    Rolling now leads Motorsport 13-12.

  • raceviper13

    black flagged
    back markers
    negative camber
    rolling speed
    agricultural driving
    runoff area

  • Philip Pegler

    I’m sure I can speak for all of us when I say that we are deeply grateful for the countless hours that both you and your team have so selflessly given to the Motorsports community as a whole. It is a shame that we live in such a litigious society and that F1 cannot embrace the immense contribution you guys have made, expressing some sort of gratitude. You have probably done more for the North American fan base than anyone associated with Formula 1 itself, and for that alone, they should be immensely grateful.

    I cannot begin to tally-up the thousands of hours I have spent alone in the car over the last twenty years, driving close to 30,000 miles per annum. F1B has been a very human, authentic and informative companion on many an occasion; but most of all it has been a comfort, listening to fellow Motorsports enthusiasts who have fascinating insight and perspective. The cast is so well-balanced with each co-host or guest contributing in their own unique way. It is what it is because of that and that’s what makes the podcast one of substance and quality. I have never once heard F1B degrade Formula 1 in any manner, and there has never been anything but the uttermost respect for the sport and it’s rich heritage.

    I don’t really have much of an opinion on the potential new name, but perhaps it should just reflect what it actually is – a wonderful arena for Grand Prix Racing Fans & Enthusiasts where they can live, breathe and learn about Formula 1 in an open and authentic way.

    No matter what, thank you so much for all that you have done for us – we are deeply grateful.

  • Rick T

    Was thinking “” would be a good name… Maybe just me.

  • Stu Miller is the best of the lot

  • Jon

    Since you have Fake Charlie Whiting then it follows…… Fake Formula 1Blog!

    But I think Negative Camber is the best since this term is associated with your blog.

  • Jon

    No Team Orders

  • jiji the cat

    In The Marbles . com

  • rapierman

    How ’bout “”? On sale for $1.99.

  • RollingSpeed if I have to choose between those two.

    Or, if possible:

  • JakobusVdL

    Todd, that’s a real pita. Perhaps its a surprise that its taken Bernies team this long to decide to approach you (the brilliantly named motoGPod had to change its name a while back – Espoletta was quicker off the mark).
    I’m not keen on either of the options proposed, lots of good ideas from the posters that you might be able to pick up on – something with GP in it preferably.
    My own suggestion ‘’ – a winner!!!?

  • rapierman

    Rolling Speed up 14-12.

  • Kevin

    How about 8th Gear?

  • Schmorbraten

    Are there any news on what’s going to happen?

  • Cj

    Once you have chosen what you can have, pop up a post and I’d be more than happy to submit a design or 2.