Why don’t energy drinks sponsor endurance racing?

In a very late posting (hey, I just covered a 24 hour race, you know?) I have to wonder why there aren’t a plethora of energy drinks sponsoring endurance racing.  Red Bull sponsors two Formula1 teams, countless drivers, an entire race car drivers’ challenge, at least one motorcycle young riders’ series along with personal sponsorship [...]

Rolex Friday: Atmosphere and interviews

Friday, unless a team is fixing a broken car or worrying about technical issues noted during qualifying, is a less exciting day in the garage area at the Rolex 24 Hours of Daytona.  Except that there are no less exciting days in endurance racing.  There is continued qualifying, testing, full engine changes, cleaning and the [...]