You can thank Red Bull boss Dietrich Mateschitz for starting Silly Season early this year when he mentioned that current Lotus F1 driver Kimi Raikkonen would be a good fit at the Red Bull Racing team. With the current tumult swirling around current drivers Sebastian Vettel and Mark Webber, Mateschitz’s comments prompted speculation that Webber could be on his final leg at Red Bull and that Raikkonen might be an option as a replacement. Never mind that Red Bull has a junior team(Toro Rosso) that is suppose to be developing talent for the main team. Kimi told the press:

“There’s always other homes in Formula 1, that’s normal. I don’t have a contract for next year and I have no plans,” he said.

“We’ll see what happens. It’s only two races old the season, so I’ll try to do this year well and see what happens next year.”

Red Bull know as well as anyone that Kimi, for all his monosyllabic nuance, is a marketing dream. He galvanizes Formula One with his presence and can do practically nothing wrong in the eyes of F1 fans.  To hire Kimi is to bring instant street cred to your brand and Red Bull is, after all, a marketing and branding company. I’d be somewhat concerned at this point if I were Toro Rosso’s Daniel Ricciardo or Jean-Eric Vergne.

An F1 fan since 1972, NC has spent over 25 years in the technology industry focusing on technology integration, AV systems integration, digital media strategies, technology planning, consulting, speaking, presenting, sales, content strategy, marketing and brand building.
  • UAN

    here’s my prediction:

    Both Kimi and Webber have no contract for 2014. So Kimi goes to Red Bull and Mark goes to Lotus.

    It will also be familiar territory for Webber, not only would he have that familiar Renault hump, but he’ll be paired up for the second time with a young teammate who 2 years previously had run into the back of him in Japan, costing him a probable podium lol.

    Lots of other positives to this:

    We’d see if Vettel could “prove” himself by being up against another WDC in the same car.
    We’d see f Webber could “prove” himself by being free to show his true pace without the team “sabotaging” him.

    And it give Red Bull insurance for 2015 if Vettel takes off for Ferrari.

  • Rapierman

    it wouldn’t make any sense for Raikkonen to leave Lotus and join RBR. He’s a #1, and Vettel’s already a #1. Can’t have two alpha males in the pack without suffering the consequences. RBR has a better chance of getting Jules Bianchi than Kimi Raikkonen.

  • McCale

    I would love to see him at Red Bull, and I’m fine if he stays at Lotus, as long as he stays in F1, or at least stays away from nascar.

  • JakobusVdL

    its too early in the season to start the ‘silly season’ speculation, but I predict…………..Kimi will be dry with sunny spells, Vettel fine with occasional thunderstorms, Webber unsettled…..

    • Rapierman

      You think it’s too early for the Silly Season? Tell that to Sky.