You can thank Red Bull boss Dietrich Mateschitz for starting Silly Season early this year when he mentioned that current Lotus F1 driver Kimi Raikkonen would be a good fit at the Red Bull Racing team. With the current tumult swirling around current drivers Sebastian Vettel and Mark Webber, Mateschitz’s comments prompted speculation that Webber could be on his final leg at Red Bull and that Raikkonen might be an option as a replacement. Never mind that Red Bull has a junior team(Toro Rosso) that is suppose to be developing talent for the main team. Kimi told the press:
“There’s always other homes in Formula 1, that’s normal. I don’t have a contract for next year and I have no plans,” he said.
“We’ll see what happens. It’s only two races old the season, so I’ll try to do this year well and see what happens next year.”
Red Bull know as well as anyone that Kimi, for all his monosyllabic nuance, is a marketing dream. He galvanizes Formula One with his presence and can do practically nothing wrong in the eyes of F1 fans. To hire Kimi is to bring instant street cred to your brand and Red Bull is, after all, a marketing and branding company. I’d be somewhat concerned at this point if I were Toro Rosso’s Daniel Ricciardo or Jean-Eric Vergne.