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Former FIA President Max Mosley has said that Formula 1 has missed an opportunity by not properly promoting the new V6 power units to the public.

Mosley was President of the FIA until 2009 and is willing to shoulder the blame for the noise deficit but insists that the new noise is ‘better for families’.

“If anybody should be ‘blamed’ it’s me,” he told the Daily Mail. “We were the ones who looked at bringing in the new technology. It was 10 years in the making, and I actually like the noise.

“I wear these things in both my ears [hearing aids] because the noise of the engines went right through me for 40 years or more. It’s too late to save my hearing but not for the next generation. The quieter engines are better for families. You can take children to races without fear of their being deafened.”

Mosley believes that while the sport had to evolve to remain relevant, it missed an opportunity to promote the changes.

“It is important for Formula One to evolve,” he said. “Safety was the big challenge of the 20th Century and the environment is the big challenge of the 21st. If that that fact is not understood and embraced, the sport runs the risk of becoming irrelevant. Corporate social responsibility is important for car manufacturers, so there is a need to move in this direction so the sport does not lose sponsors and manufacturers. They see how important this technology is in the development of road cars.

“If there is one thing I feel could have been done better it is how the new regulations, and the reasons behind them, have been explained to the public. An opportunity has been missed.”

SOURCEGP UPDATED
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Hi, I have been a Formula 1 fanatic since 1987 when my family took me to the Adelaide GP. I now enjoy close friendships with team members at Ferrari and within the Holden Racing Team (V8Supercars).
  • jiji the cat

    Please max, we have formula E and other categories where environmentally friendly road car technology can be developed. Give the F1 pundits their noise, sorry, volume.

    so how has F1 failed to promote the changes? there are a number of great computer animated videos out there that explain the tech, the telecasters talk about the tech at every round, and will probably continue to.
    If you actually watch F1 you are bombarded and reminded constantly about the new tech. Am i missing something? Maybe he means the press in general?

    Your average mum’s and dad’s don’t understand that all this tech is currently being developed, they don’t care. We all know this isn’t really being developed for them, and if it does make it to a road car, they won’t be able to afford it for about another decade anyway.

  • I think Max is right, though at the same time, it’s a mistake to oversell environmentalism. F1 will never be green, even if the drivers will eventually push their cars around the track.

    If he wants to continue on that angle, he should rather focus on how the technologies explored in F1 can lead to a greener planet overall or some such thing. Not that I care.

    However, I do agree that F1 needs to stay relevant. To stick around with those ancient V8s would have meant for F1 to become a vintage racing series. The big manufacturers would have left and so would have global attention.

  • I agree with the fundamental argument that f1 needs better marketing.

    • jiji the cat

      personally i think that when the 3 amigo’s (Matesitch, Monte, Bernie) buy out the rights to F1 you will see the marketing taken to a whole new level.

  • I think the ones to blame are the fans. They are the ones making a mountain out of a mole-hill.

    • jiji the cat

      how?

      Because fans that have paid hundreds of $$ have complained that their lawnmowers are louder?

  • JasonI

    My god stop with the green hogwash. Fly coach Max before you preach to others about being green.