SHARE

We’ve worked with Shell for some time now and one of the keys to our relationship is the innovative relationship the company has with Ferrari and the advanced fuel and lubricant technologies they develop using Formula 1 as the crucible of refinement. Teaming with Ferrari makes complete logical sense for many reasons. 

What we often times forget is that Shell not only teams with the most prestigious Formula 1 team but they also have a very strong relationship with America’s most prestigious racing team, Penske Racing. 

Shell and Penske Corporation announced this week a multi-year continuation of their ongoing business, technical and motorsport alliance. As part of the agreement, Shell and Pennzoil will continue sponsoring Team Penske entries in the Monster Energy NASCAR Cup Series and the Verizon IndyCar Series through the 2022 season and beyond. Shell and Pennzoil will also continue to be the preferred supplier of fuels, lubricants and related products to the Penske organization.

“Transportation and technology are what keep the world moving. Our alliance with Penske spans most of our downstream businesses and allows us to use the motorsport arena to test and develop more advanced products for the road,” said Bruce Culpepper, President of Shell Oil Company. “Penske runs one of the most successful transportation businesses in the world and has a presence in many key countries with Shell operations. This alliance simply makes good business sense as we now do business together in the U.S., Canada, Germany, UK, Italy and Australia.”

Shell and Pennzoil began their current relationship with Team Penske in 2011 and is an extension of the Shell and Pennzoil racing legacy with the legendary motorsports team. Pennzoil first aligned with Team Penske as part of its IndyCar program in 1983 and won two Indianapolis 500s (1984 & 1988) with driver Rick Mears. And, since forging a renewed alliance in 2011, the partners have parlayed the alliance into unparalleled success on the racetrack, earning more wins in IndyCar than any other organization since that time and 80 total NASCAR national series victories, second most of all competing teams. Team Penske driver Joey Logano has won 15 Monster Energy NASCAR Cup Series races since joining Team Penske and Shell-Pennzoil in 2013 and delivered Shell-Pennzoil their second Daytona 500 Championship in 2015. The 26-year-old driver finished second in the series point standings last season and won the season-opening, non-points Clash event last weekend at Daytona.

“Penske Corporation is proud to continue its partnership with Shell,” said Roger Penske, Founder and Chairman, Penske Corporation. “Team Penske has enjoyed great success with Shell, both on and off the race track, and we are excited to build on our relationship well into the next decade with our teams, both in the Monster Energy NASCAR Cup Series and the Verizon IndyCar Series.”

Shell will continue to be the “Official Supplier of Lubricants” for Team Penske and the preferred fuel supplier for Penske Truck Leasing and Penske Automotive Group.

For the sixth-consecutive season, three-time Indianapolis 500 winner Helio Castroneves will continue to represent the Shell and Pennzoil brands in 2017. Castroneves will drive the No. 3 Shell V-Power NiTRO+ IndyCar at the 101st running of the Indianapolis 500 on May 28. Shell and Pennzoil will also be associate sponsors on all Team Penske cars competing in the NASCAR XFINITY Series and Verizon IndyCar Series.

Team Penske is one of the most successful teams in the history of professional sports and celebrated its 50th Anniversary in 2016. Cars owned and prepared by Team Penske have produced more than 440 major race wins, over 500 pole positions and 29 National Championships across open-wheel, stock car and sports car racing competition. In its storied history, the team has also earned 16 Indianapolis 500 victories, two Daytona 500 Championships, a Formula 1 win and overall victories in the 24 Hours of Daytona and the 12 Hours of Sebring. Team Penske currently competes in the Verizon IndyCar Series, the Monster Energy NASCAR Cup Series and NASCAR XFINITY Series. The team also races in the Virgin Australia Supercars Championship, in a partnership with Dick Johnson Racing, as DJR Team Penske. For more information about Team Penske, please visit www.teampenske.com.

SHARE
An F1 fan since 1972, NC has spent over 25 years in the technology industry focusing on technology integration, AV systems integration, digital media strategies, technology planning, consulting, speaking, presenting, sales, content strategy, marketing and brand building.
  • Tom Firth

    The DJR Team Penske alliance has Shell V Power sponsorship for the next three seasons in the Virgin Australia Supercars Championship as well. I know that’s a separate deal but the Ford Falcons look brilliant in it.